Cool Rules Anatomy Of Cool By Pountain And Robinson

In the book, â€Å"Cool Rules: Anatomy of Cool by Pountain and Robinson†, the idea of cool is manifested in many different facets of our lives, however it can only be seen through people’s reactions. In other words, you can see Cool in the eyes of others. According to Pountain and Robinson, â€Å"Cool has become a universal phenomena that has an important influence on all our institutions from the media to education to marketing and the economy as a whole†. The writers define Cool as not only an oppositional attitude that expresses defiance to authority, but also as a permanent state of private rebellion. What makes Cool distinctive is its extreme variability as it is more affiliated with people rather than objects. Although Cool is meant to reflect what is inside, mainly the internal change and the revolutionary inclination from within, still one can not fail its manifestations on the outside. These are clearly demonstrated in the way the subcultures express t heir ideology through dressing and fashion. According to Pountain and Robinson, â€Å"Fashion has always been the key signifier of Cool.. It is the court in which Cool displays itself.† Throughout history there has been many prominent examples of such groups and vanguard movements which had their own distinctive set of beliefs, tried to implement their ideas and plead society’s acceptance, while leaving an unforgettable impression on them. These are groups that used Cool as a mean to a glorified end while actually trying to