Marketing Plan - Cinema - 2811 Words

FACULTY OF BUSINESS MANAGEMENT PRINCIPLES amp; PRACTICE MARKETING MKT 420 Bachelor of Accountancy (Hons) AC220 Table of Content ELEMENT | PAGE | BUSINESS OVERVIEW | 1 | MARKETING ENVIRONMENT | 2 – 4 | THREATS AND OPPORTUNITIES ANALYSIS | 5 – 9 | MARKETING STRATEGY | 10 – 13 | EXECUTIVE SUMMARY | 14 | Company’s Name: Salvatore Cinema (SVC) Team Members: 1. Aishah Binti Rahim (Leader) 2. Nur Hafizah Binti Raheman 3. Rachel Clare John 4. Bibiana Ruran Sigar Location: Indah Permai, Jalan Sepanggar, 88450 Menggatal, Kota Kinabalu, Sabah. Business Overview: Salvatore Cinema a movie theatre with four screens and a capacity of 200 is located in Indah Permai, Sepanggar. Sepanggar is located around†¦show more content†¦Local publics are neighbourhood and community organizations and will also question a company’s impact on the local area and the level of responsibility of their actions. The general public can greatly affect the company as any change in their attitude, whether positive or negative, can cause sales to go up or down because the general public is often the company’s customer. Macroenvironment is the larger forces that affect the microenvironment. Macroeconomic consists of: 1. Economic Environment Economic environment refers to the purchasing power of potential customers and the ways in which people spend their money. If the economy in our country is not stable it will reduce the purchasing power and spending of the consumer. The profit of the company will also reduce due to the economy problem. 2. Technological Environment The technological environment is perhaps one of the fastest changing factors in the macroenvironment. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. 3. Political Environment The political environment includes allShow MoreRelatedStrategic Marketing Plan for Reading Cinemas Essay3887 Words   |  16 Pagesselected company, Reading Cinemas, is looking to ultimately strengthen its competitive position within the market place over the course of the next three to five years. A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able toRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. 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The Unexposed Secret of Informal Essay Samples

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Why do people criticize types of music like metal Free Essays

Since that decade heavy metal was divided in many branches where they born different types of heavy metal as: Nu metal, dark metal, doom metal, metal core, rock metal, alternative metal, death metal, Christian metal, trash metal, etc then they generalized heavy metal as metal, and heavy metal started making part of metal. So this music stared to be a door for the teenagers that wants to highlight from others that’s why the majority of metal heads have piercing and tattoos. Society didn’t accept them and judging from their appearance the stereotype metal as† satanic†. We will write a custom essay sample on Why do people criticize types of music like metal or any similar topic only for you Order Now The people that don’t listen to metal because just didn’t like this genre just prefer to don’t comment and keep distance. But metal is strongly criticized by society and there are people that said that metal is only an excuse to use drugs and alcohol, because in all the genres metal is the one that has the most drug addict followers. Others said Metal Heads are dark and satanic as the famous singer Justine bibber that said:† I reject metal. Why? Because is an insipid, violent and dark music that incite teenagers to follow the path of the sin and to lock n a melodramatic and melancholic way of life without sense. Metal constantly resave critics by another famous genre called regulate, with comments as: â€Å"those teenagers are violent they express their self in a bad way and live their live like a punish, like something bad. † â€Å"Regulate wants to contagious world with happiness and Metal Heads just try to cloud happiness with their gloomy and sa d thoughts. † â€Å"metal is not music there are just screams without harmony. † As metal is a different type of music that express rebellion and rudeness, metal is present to the ones who didn’t know about his genre as bad music, also people get scare about the content of the lyrics. Many religious people or Scientific’ use phrases like:†all metal is satanic. † ‘the members of that band love Satan. † ‘the lyrics of that song backward and translated in an old Portuguese language is part of a indigenous ritual to call Satan spirit. † These arguments aren’t valid and aren’t proven. One thing is for certain, that there are satanic bands but these are very few, and are part of one of the branches call death metal or black metal, this branch is for satanic ands only, and this one’s didn’t have hide their intentions. Metal change personality’ no, people look them different because they present a different attitude, Metal Heads didn’t fallow modes they just are unite because of the feeling of the music. All this disturbance is because the hypocrisy of the society that talk about values but they didn’t practice, Metal Heads show their self as they are, they do not hide their likes or feelings, that’s why the rude lyrics an strong sounds. Play metal is not easy the complexion of the music is ere low as Metallic, system of a down, avenged sevenfold or AC/dc, and people criticized them for them is very sad that all their effort is not considerate. As James Hatfield the first voice o the famous group Metallic that said â€Å"Honestly, all my years of carrier have been disqualified by inexperienced people that move masses in a way I don’t like. † Boring in mind the both sides of the coin, there is a very interesting opinion. â€Å"All the likes and dislikes have to be respected, but when someone criticized metal has to have arguments to catalog metal as satanic. How to cite Why do people criticize types of music like metal, Essays