Marketing Plan - Cinema - 2811 Words

FACULTY OF BUSINESS MANAGEMENT PRINCIPLES amp; PRACTICE MARKETING MKT 420 Bachelor of Accountancy (Hons) AC220 Table of Content ELEMENT | PAGE | BUSINESS OVERVIEW | 1 | MARKETING ENVIRONMENT | 2 – 4 | THREATS AND OPPORTUNITIES ANALYSIS | 5 – 9 | MARKETING STRATEGY | 10 – 13 | EXECUTIVE SUMMARY | 14 | Company’s Name: Salvatore Cinema (SVC) Team Members: 1. Aishah Binti Rahim (Leader) 2. Nur Hafizah Binti Raheman 3. Rachel Clare John 4. Bibiana Ruran Sigar Location: Indah Permai, Jalan Sepanggar, 88450 Menggatal, Kota Kinabalu, Sabah. Business Overview: Salvatore Cinema a movie theatre with four screens and a capacity of 200 is located in Indah Permai, Sepanggar. Sepanggar is located around†¦show more content†¦Local publics are neighbourhood and community organizations and will also question a company’s impact on the local area and the level of responsibility of their actions. The general public can greatly affect the company as any change in their attitude, whether positive or negative, can cause sales to go up or down because the general public is often the company’s customer. Macroenvironment is the larger forces that affect the microenvironment. Macroeconomic consists of: 1. Economic Environment Economic environment refers to the purchasing power of potential customers and the ways in which people spend their money. If the economy in our country is not stable it will reduce the purchasing power and spending of the consumer. The profit of the company will also reduce due to the economy problem. 2. Technological Environment The technological environment is perhaps one of the fastest changing factors in the macroenvironment. As these markets develop it can create new markets and new uses for products. It also requires a company to stay ahead of others and update their own technology as it becomes outdated. They must stay informed of trends so they can be part of the next big thing, rather than becoming outdated and suffering the consequences financially. 3. Political Environment The political environment includes allShow MoreRelatedStrategic Marketing Plan for Reading Cinemas Essay3887 Words   |  16 Pagesselected company, Reading Cinemas, is looking to ultimately strengthen its competitive position within the market place over the course of the next three to five years. A market analysis was first taken out on Reading Courtenay; one cinema under the Reading brand name situated in Wellington. From this analysis, it became apparent that the Internet was one of the company’s largest competitors. Upon further research, the problem revealed to be at such a large level, one single cinema would not be able toRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. 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